Currently there are only 3 pizza shops that I can find who take online orders;

• Donatos
• Pizza Hut
• Papa Johns

I don’t think I could find anyone who would say they are the best pizza shops in Newark, Ohio. I would order from them before my favorites just because they have online ordering. I may not be the normal customer, but I hate talking on the phone and I really hate ordering pizza. The simplest order is always complicated by them cutting me off half-way to take care of a more pressing matter, a bubble-gum chewing person on the phone, or any number of other problems. It’s 2010, why can’t I just point and click and have pizza on it’s way?

As it turns out, the biggest reason is that local shops run on tight budgets. The competition for your pizza dollar is tight. The only systems that would really work right are expensive and they do not feel that the investment would be enough. The system a pizza shop needs is not just basic e-commerce. They need systems that can connect addresses to their delivery areas and calculations on time for the delivery. Just taking payment is no problem, it’s all of the other services that a customer would expect  e-commerce to meet or exceedl.

There really is no excuse for the lack of websites for many of the pizza shops. Just a website with a menu is a great help. The technology to create a menu and even a bill calculation is very easy. My guess would be that the pizza shops are content with just making great pizza and will not make the change until customers request it.

If you want easy pizza ordering, all of the technology is there, just keep letting your favorite pizza shop know that you would enjoy and prefer the service. If enough people ask, the pizza ordering will get easier.