Newark, Ohio Link Directory Update

Link Directory Updated

Newark, Ohio Links Updated. Many Bad Links Removed.

The goal of Newark, Ohio Links is to keep a local link directory that is accurate. It’s more difficult than it sounds because with the thousands of links many come and go all of the time. It’s by no means a vital effort. Search engines do a fine job of providing local links now. I keep this website going because it is interesting to see the general trends that occur as businesses attempt to utilize the Internet’s power. Sites range from ¬†failing weak attempts to very well done and successful. If any local trends start to happen, I see them. There are numerous sources find what the big picture of businesses are doing, but none for our small local area.

Today I did my usual spot check. I hate dead links. There is software that assists, but manual checking is still required. A website can shut down and the domain can be bought by someone else that just utilizes it to post ads in hopes that a search will land an interested visitor. Manual checks are the only way to eliminate this. Even Google has controlling this and keeping searches relevant. When I do these checks, I see the sad realities of who went out of business, who abandoned hope and switched to a Facebook page, and who is succeeding.

I’ll talk about the bad news first. Who is going out of business? For the most part, small businesses that I would guess were personal dreams. Small specialty ideas are leaving at a very rapid pace. Websites for wedding planners, boutique style businesses, small spas, etc. are going. They offered unique services or products that failed. Also, some small contractors doing appearance types of work like siding are gone. Most of these efforts were lacking in their web presence. They had very weak websites. Many businesses with 1999 style websites that lacked any communication for the exception of an e-mail address were gone as well.

The next trend is small businesses that are using Facebook only. Don’t get me wrong, Facebook is a powerful and easy option to get connectivity. The problem is that when used for business, your competitors are advertising on the same page! A business lacks control and their efforts to communicate are used to promote their competitors. My suggestion is to only use Facebook to communicate. Save serious efforts for your own website and just link back to it from Facebook. Why put your efforts into advertising for others?

The good news is that many 1999 style websites are being updated. Businesses are finally realizing that websites have dropped in price to the point where any business can afford them. They’re constantly updating them now that website software makes the process as simple as a Facebook post. When they cannot find local companies to charge a reasonable amount, they’re discovering that there are many non-local web companies that can do a fine job. The technical expertise required to create and maintain a website has dropped dramatically. This is good news for businesses and consumers!

This routine check was only for maintenance. I’ll be looking for new additions soon. I always appreciate link submissions, so if you have them, feel free to submit. It’s free.

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