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I’ve been reluctant to add businesses to the directory that only have Facebook pages. The problem is that I don’t know how long a business will be around or if they maintain the Facebook page well enough to be considered. I don’t want people coming to Newark, Ohio Links, following links to a website, but then when they go to the website, there is nothing of value there for them.

Over time I’ve been watching these businesses on Facebook and many are doing well. Some may not be updating often, but their customers are making comments for them. With this in mind, I’m going to start adding them, but I’ll leave a trace so that they can be found and deleted quickly if they drop their value to that of the average MySpace page.

Newark, Ohio businesses should consider some of these points about Facebook for business. It’s a great tool, but it should be used with consideration that it can do harm. It’s possible to leverage the power of Facebook with a website that is owned to achieve success.

Look for my directory to grow considerably with the addition of Facebook pages.

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