Archive for August, 2011

The Next Big Website Scam – Ye Olde Yellowbook

Phone books

Image by greenlagirl via Flickr

Since the beginning of the popularity of websites, there have been numerous scams. It’s easy to do because many small businesses don’t understand the technology behind the websites and the false promise of easy money is always there. “So and so got a website and they’re a millionaire now.”. It’s true, people do make good money with their website, but it’s like anything else, it takes time, effort, research, and a wise investment. 

Now Yellowbook is getting into the game. Yellowbook has been scrambling for a way to dominate the Internet for a long time now. Fewer and fewer consumers look to the Yellow Pages now and they’re only hope is to dominate before their vast funds run dry. For many years, they charged huge fees to businesses to advertise. A tiny ad could run several thousands of dollars per year. Some businesses, like pizza shops, had no choice. If they didn’t pay, their business would never survive. Now I see that their salesman are finally succeeding at making website sales. 

I was a little excited to see a few new businesses get new websites. A hometown favorite pizza shop and a transmission shop finally got on board. The websites were not gems by any means, but they don’t have to be. They did manage to make them as informative as they need to be. For the exception of a contact page, they lacked any way for customers to interact. Not overly important, but customers are coming to expect this. I wondered who had finally talked them into a website with a design that was affordable. Then, I seen the cheesy obligatory “Yellowbook” link in the footers. Seriously, who would charge a customer good money, then demand an advertisement on the customer’s website? So what’s the problem? Where’s the scam?

A big problem is cost. They don’t publish the cost, but I’ve been told it’s VERY expensive. They also charge by how many pages you have. Currently, Google is looking for large websites and that’s not going to happen when a business is limited to a 5 page site. The scam is that Yellowbook illegally holds your domain name! If their service is bad or isn’t worth their outrageous pricing structure, they’re going to make it impossible or very difficult for the business to get the registered domain back. 

The worst problem is that after paying all this money, signing over your rights to your own domain name, and getting a very limited site, now they’re going to place their ad on your website. If customers go to that link, they’re going to see all of your competitors lined up in that directory. Your website is also going to be found at that the top of searches in a directory with all of your competitors on Yellowbooks directory page. This is horrific when considering the charges for the website. 

The good part is that a website is better than no website. These pages will rank easily. Any local website will rank easily though. Let’s say a business wants to rank for “newark Ohio pizza”. Well, there’s only so many pizza shops in town, most of them do very little to rank highly, so only a few hours of work is going to make the site rise in the searches quickly. The problem is that when a competitor figures this out, a little 5 page limit Yellowbook website isn’t going to be able to compete. 

Another good part is that if money is no object, these websites are functional. The prices for the customization are going to hurt, but the functions are there. 

Before considering a Yellowbook site, consider this. A great webserver that is more than most businesses need is about $10/month. A domain name is about $10/year. So, for less than $150/year, the absolute basics are covered. There are updates and maintenance that should be done, but about 1/2 hour a month is all that it takes. A great theme is about $200, another $50-$200 for custom graphics, like your logo in the header, and the time to create content. Any decent website system is as easy as typing a word document to add content. It’s easy to see where less than $1000 for setup is possible and less than $500/yr for maintaining the site is possible. This option also means that you should own everything. A website done this way becomes a valuable asset that adds to your business. Yellowbook detracts value because your domain name is tied to them and they control the actual asset. 

What’s my dog in this hunt? I just hate to see business owners get scammed. The Yellowbook sites I’m seeing look like a “Hail Mary”. Businesses are hurting right now and they’ve listened to a slick sales pitch hoping that it will help. I have done a few business websites, but it’s not my main source of income. I build quality websites and sell them or maintain them and profit from their popularity. I’ve tried selling to businesses, but I’m just not a salesman. I’d rather just build the site and sell it once I can prove it’s worth than explain the business of websites to those looking for a magic bullet. Websites are never a magic bullet as they take time. It takes time to make content that you know visitors want, install functions that are desired, get indexed and promoted in the search engines, etc. This never happens quickly, even with a high dollar Yellowbook website. 

If you have any questions, feel free to ask me

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The Latest Link Updates

This is another periodic update for my directory of websites that are active in Newark, Ohio. It’s part of my goal to maintain a list of active and useful websites. Some are new websites, but many have been around for a while. Many times they were submitted to the directory and I am just finding out about them. 

If you have a website, any mention on other websites helps promote it. If there is a local website that I have missed please submit it. If you’d like more than just a link submission, contact me and we can arrange to have more information posted. 

New websites –

I hate to post these, but websites and businesses to close. Some of these make no sense to me because they are maintaining active Facebook websites, but letting their valuable domain names and aged websites close. I do not think they understand the value of the investment of the old website, even if it wasn’t a great site. With WordPress, Joomla, Drupal, and other website systems that are available today, it’s easy to maintain a site that will outperform and coexist with a Facebook page and the cost is minimal. What are these companies  going to do when Facebook is no longer popular? If a website is maintained, it’s your property. With Facebook, your competitors are advertising on YOUR website! 

Here are the closed websites – 

  • The Midway Tap. Biker bar that is still operating in Newark, Ohio. 
  • Beckner’s House Of Rides. Custom motorcycle shop still operating a Facebook page. 
  • Mattingly Foods. I’m hoping tough times are not the cause. 
  • Country Music Fellowship Association
  • Got Junk. Apparently no longer services the Newark, Ohio area. 

Thanks to all who enjoy and support Newark, Ohio Links. I hope you continue to find the efforts here useful. The events continue to keep coming and the visits to see them are increasing. I hope the increased visits are also increasing the numbers attending the events. 

Related posts:

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Dawes Arboretum In The Spring

Dawes Arboretum

Image by Betty B via Flickr

Here’s a nice video of the blooms at Dawes Arboretum. Dawes has so many different types of plants that the springtime is truly a wonder to see there. The Crab Apple trees are the star attractions in spring and should not be missed.


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The Millersport Sweet Corn Festival

August 31, 2011toSeptember 3, 2011
Unusual strains of maize are collected to incr...

Image via Wikipedia

The 2011 Millersport, Ohio Sweet Corn Festival will be August 31 – September 3. Check out their website For a full schedule of events and a list of attractions.

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Newark-Heath Airport Pancake Breakfast

August 27, 2011
9:00 amto1:00 pm

The Experimental Aircraft Association Chapter 402 will host its annual pancake breakfast at the Newark-Heath Airport in Heath. Aircraft and classic cars on display.

Children ages 8 to 17 can register to receive a free Young Eagles flight during the month of September.

Breakfast includes pancakes, eggs, sausage, juice and coffee for $6.00.

Here is the contact information for the event.

Contact Name: Michael Harris – Phone: (740) 522-4206

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Incredible Video For the Longaberger Mansion

Looking for a country home near Newark, Ohio with good deer hunting and a ballroom capable of holding 300 guests? For $15,000,000 this fine home could just what you’re looking for. 

I do take issue with the end where the narrator states that the quality of detail is a testament to why Eschman Estates has been aptly titled “One Of the Great American Estates”. This mansion was the product of a simple country gentleman, Dave Longaberger, his dream, and the labors of a great workforce that produced a fine product in it’s day. 

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Another Mark In The History Of The Midland.

The Midland Theater in Newark, Ohio marked another point in it’s history when it’s marquee sign went electronic. I noticed it a couple of weeks ago, but I’m not sure of the exact date. 

The first time I noticed the change, it was horrible. Apparently, they needed to tweak the system and it looks great now. It took some of the nostalgia from the look of the building, but I’m sure it’s easier to update with the electronic system. I’m very glad to see that there is funding for these types of upgrades. 

Electronic marquee update for The Midland Theater in Newark, Ohio.

The new electronic marquee at The Midland Theater In Newark, Ohio

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The 2011 Farmer’s Market

August 5, 2011
3:00 pmto6:00 pm
August 12, 2011 3:00 pmtoAugust 18, 2011 6:00 pm
August 19, 2011
3:00 pmto6:00 pm
August 26, 2011
3:00 pmto6:00 pm
September 2, 2011
3:00 pmto6:00 pm
September 9, 2011
3:00 pmto6:00 pm
September 16, 2011
3:00 pmto6:00 pm
September 23, 2011
3:00 pmto6:00 pm
September 30, 2011
3:00 pmto6:00 pm

The Newark, Ohio Farmer’s Market is on Fridays 3-6  in the downtown off of 3rd street, just south of the square, next to McDonald’s. 

Newark, Ohio Farmer's Market

Newark, Ohio Farmer's Market. Fridays 3pm - 6pm.


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